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“Morph marketing is powerful tool of selling” Expound it?

. Not only your answers but also your VOTE UP ON QUESTION is very important

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Question added by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group
Date Posted: 2016/03/02
Rami Assaf
by Rami Assaf , Plant Manager , Al Manaseer group

morph marketing is strategy in which marketer provides a product with an envelope of service...so product with service will be contentious & reaction of costumer will be live  

Mikhail Vaskiyev
by Mikhail Vaskiyev , Director , Panasonic Marketing CIS Rep Office

I totally agree with definition and opinion made by my colleagues. I have very positive personal experience getting the good result of morph marketing for products handling. Especially it's good working for system solution product sales where we increased the share providing additional training, installation supervision, after sales customer support after warranty period  expire on free basis. 

Mohammed  Ashraf
by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group

 

Of course, morph marketing is strategy in which marketer provides a product with an envelope of service...so product with service will be contentious & reaction of costumer will be live.  Morph marketing ideas to create your own viral growth in businesses

Morph ideas to your own business needs for viral growth.

I found her marketing takeaway to be the most valuable part of the article for me and started thinking of ways to adapt the points she was making:

  • Make an application that is easy to share. – Substitute ‘application’ with a worksheet, a white paper, an instructional video, a sales tool that can be downloaded or linked to. Think digital content creation.
  • Encourage your users to share it; consider giving incentives for sharing.– Replace ‘users’ with customers, followers, subscribers, and friends. Get creative with the incentives. Perhaps a drawing or a discount on services or products for the referral. Use social media and internet marketing to get the word out.
  • Create an application with value that is so compelling, your customers will be happy to share it with others! – Again, change the word ‘application’ to valuable information you have to share. What kind of business tool or guide can you provide potential customers that people are always looking for? What will make their job or life easier by having what you have created? What are your customers continually asking for or need? Make it easy to read and professionally presented. Attractive and branded.
  • Consistent growth is the goal.
  • Viral growth more than likely won’t happen overnight but it will be consistent if you make a point of sharing the offer in many different places and to multiple audiences. And that is where inbound marketing enters the picture. Remember:
  • When you hear of a successful marketing idea that worked for a big, influential (deep pocket) corporation, look at ways you can scale it to your own company size and budget.
  • Look for marketing ideas from industries that are completely different from your own and morph them to your customer needs.
  • Create something of value to your customers and share it with the world in as many marketing channels as you can.

Nijabdeen Mohammed Naleem
by Nijabdeen Mohammed Naleem , Senior Sales Manager , Realtor Lanka Properties (Pvt) Ltd

Agreed, morph marketing is a best strategy where the marketer provides a product with an envelope of service. for example selling a vehicle with free service. so its attracts the buyer and keeps the sales volume on high.

Sidrah Nadeem
by Sidrah Nadeem , Global Marketing Manager , Hill+Knowlton Strategies

Morph marketing is basically providing a complementary service with a product. That's an excellent way of engaging customers after sales, and increases customer loyalty.

  1. Customers feel that the brand cares about them.
  2. They feel the product is genuine because it has a warranty  
  3. The service generally doesn't cost too much, but it helps increase brand value

It´s the first time that I see that type of Marketing.. :)

 

Got it now, I´ve searched information and answers here.

 

Is what  usually I was calling "complementary" offers or "aggregation" of value to the offer.

 

Thanks

 

 

Omar Saad Ibrahem Alhamadani
by Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks

Agree with Colleague Nijabdeen Mohammed Naleem answer

Ahmed Mohamed Ayesh Sarkhi
by Ahmed Mohamed Ayesh Sarkhi , Shared Services Supervisor , Saudi Musheera Co. Ltd.

full agree with answer given by mr. Rami Assaf 

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

Morph Marketing is a strategy in which marketer provides a product with an envelope of service,so product with service. Example Tata, free service with car. AQUA GUARD providing a water purifying machine with service every 6 months.

TARIG BABIKER AL AMIN
by TARIG BABIKER AL AMIN , Head of Planning and Studies Unit , Sudanese Free Zones and Markets Co.

Thanks for unvite ... I think you give a full coverage ansower dear Mr. Mohammed

Rami Abbas
by Rami Abbas , Sales Manager , Al Houda Contracting and Real Estate Development

I have no experience in the subject I will wait for the experts answers.

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