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1 -internal and external Comunication
2 -Leadership
3 - Relationship with all Skatholders and all business players
4- Product knowlegde
5- Competitors identification
6 - Market and target Knowleged
A great communication coupled with the right product will bring one close to alliances and parterhsips. An indepth study is important for designing a product.
It can be done through ATL or BTL activities depends upon the industry you are dealing with.
Backselling support can also be fruitful in this regard.
Honestly I think this question needs more description but anyways, I believe that Relationship management comes here and vendor should be more customer centric in order to increase retention ratio.
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