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What is Customer insight analysis ?

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Question added by Fady Faried , Public Relationship Manager , Deliveryhero
Date Posted: 2016/02/04
PRASHANT TAKKAR
by PRASHANT TAKKAR , BUSINESS TELECOM ASSISTANT , EMERGING TECHNOLOGIES

 Customer insight is the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that trigger their attitude and actions.

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