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The owner of a well known brand name can generate more money than from products with a less well known name, as consumers believe product with a well known name is better, it has been proved brands are the best assets a company has.
the target is to build brand management and strategise in building and developing sole identity and image.
if the region is embraced as a second home for the company it could make a hold.
to compete brands need to innovate for the region it wills to cate
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