What do you appreciate at a brand and how it can be more appreciated on a region?

The owner of a well known brand name can generate more money than from products with a less well known name, as consumers believe product with a well known name is better, it has been proved brands are the best assets a company has.

the target is to build brand management and strategise in building and developing sole identity and image.

if the region is embraced as a second home for the company it could make a hold.

to compete brands need to innovate for the region it wills to cate