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What is the difference between customer and consumer? does it affects the sales target?

Customer Interface Consumer Services Sales
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Question added by SYED SHAH ESA QUADRI , SALES EXECUTIVE , RASASI INTERNATIONAL (PERFUMES)
Date Posted: 2015/12/20
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Big difference. Customer doesn´t mean that is buying the product or being loalty to the brand/products. In other hand, Consumer for sure is buying the product, but of course can´t be loyal too.

Overall, both affects the sales targets.

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