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The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.
Balanced Scorecard is a methodology to build organization strategy in Balanced way, Means of balance is that all the financial and non financial Units are mentioned in organization strategy. You can use it in large, SME`s and Non profit organizations.
for building a strategy using a BSC you need to set your objectives in four perspectives "BSC perspectives "
1. financial Perspective
2. Internal Process perspectives
3. Learning and Growth perspectives
4. and Customer perspectives
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