Should customer satisfaction be maximized or optimized?

Optimized definitively, maximize is a term of quantity, not quality, it doesn't matter how many people are delivering the relations with your clients, the goal is to provide the best quality in the relationship.

I believe customer satisfaction is to be optimised. Because if the organisation is trying to "maximise" the satisfaction the company may have to go out of the way to do so and in the end lose out part of the profit. But if optimisation is done then there is a win win situation for both the organisation & the customers.

Customer wants to be treated with special ease every time he approaches an organisation with a query/ grievance. Agility to provide optimised services whilst ensuring most/maximum coverage of his requirement is the key.

It should be optimised in order to be filled in

Optimally maximizing would be the smartest move. 

Well..

I think it would be better for optimization than maximum

Cuz I need to keep the Customer glad and pleased with the product but not more than the product can give ..

And keep him informed that the product is getting to improvement.

well both of them have their on role and interlinked in some way because satisfaction can be only attain with optimization if ur services are not that much optimized and up to grade how can u make them satisfied so get optimization for the sake of satisfaction.... Satisfaction is the goal achieved wit optimization.

In today's diverse market place, service levels need to be selectively enhanced. This means optimizing on the areas of greatest value for both . Customer service may not mean much to some customers. They are perhaps more concerned about volumes delivery or product quality ,instead of service levels. Usually, the clients that have the ability to attract more clients , or higher yields , are the clients that require customer service optimizing. However , these clients may make up% of your revenue streams. Devaluating service levels to customers that care more about other aspects of the transaction , can assist in investing aptly in areas that are healthy to develop ,in the business.

Strongly: customer satisfaction should be Optimized , so that the organization should sustain the same and in long run it helps.

Maximizing the the satisfaction is not advisable, then every time customer will  look for the better than before mindset ,and the frame which the customer has created in his mind about service or product  if he does not found as per his own created standards or expectation the relation between both the provider and customer gets futile

Customer must have the feeling to be in the right hand, means that they feel understood, that the sales lady/guy understand really the customer's need.

You have to be a consultant

 

So this means something like otimized, but this is a give and take. Its a partnership

Optimization is customer service would make customer loyal to the company. So it is always better to optimize service rather than maximize.