Is the measurement of web-customer satisfaction, logical?

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At the close of your project, you measure the customer satisfaction and find tha...
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Muhammad Farooq
18-July-2018

With the change in buying trends one need to find out what customer intend to buy over web and how can the level of satisfaction be increased...

Customer Satisfaction

Question added by Arshad Hussain , Senior Manager Operations , Pakistan Revenue Automation Pvt Ltd
Date Posted: 2013/07/13

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by Marcel Manassa , Business Devolopment , Self- employed

Customer satisfaction and measurement issues have vital roles for businesses in providing and maintaining a competitive advantage.
It is recognized that the businesses forming components of marketing mix by acknowledging the customers’ expectations, receive customer loyalty and profit in return.
Via measuring customer satisfaction, organizations do not only have customer knowledge also have competitors’ knowledge in the market.

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