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Total customer satisfaction is measured based on the relationship of _.

A) expected value and total customer benefit

B) perceived performance and expectation

C) advertised outcomes and real outcomes

D) past experience and present experience

 

E) customer attitude and salesperson's attitude 

Marketing Management Marketing Mix Marketing Strategy Customer Service
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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/03/07
Upvote (2) Views (12) Followers (9) Answers (7) Report Question
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IMRAN ALI MOHAMMED
by IMRAN ALI MOHAMMED , Accounts Officer , M/s. Euro Glazing Ltd

It should be Perceived performance and expectation. Ans.B

Mohamed Hendy
by Mohamed Hendy , Commercial director & Co- founder , The matchers

Perceived performance for sure 

Yasser Mahmood
by Yasser Mahmood , Director Customer Support / Operations , Plum Networks Web Design

I will go with option numbered as B.

passant elsherei
by passant elsherei , Logistic department manger , Esco international trading co.

Will go with B) option said it all

DALILA RUSTEAU NELSON MATANO
by DALILA RUSTEAU NELSON MATANO , SALES ASSOCIATE , LAYERS BOUTIQUE

E) CUSTOMER ATTITUDE AND SALESPERSONS ATTITUDE

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

I would say the most accurate answer is

B) perceived performance and expectation

Aditya Rathi
by Aditya Rathi , Research Analyst , Shree Yogeshwar Packaging Industry

A) expected value and total customer benefit

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