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a) one-to-one communication
b) used to match marketing offers to individual buyers of narrowly defined segments
c) another word for sophisticated direct mail programs
d) a and b
e) a, b and c
yes a& b>>>>>>>>>>>>>>>>>>>>>>>>>
Direct Marketing is both a) one to one communication and b) to match marketing offers to individual buyers of narrowly defined segments
>>>>>>>>>>>>>>>>> d) a and b
Option D
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Answer --- D - a & b ----------------------
In Direct marketing, "seller or sales representative approaches end user directly, This sales is with out any intermediary.
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