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A commercial manager is a sales-minded person in reality . Having a commercial manager may be the right choice in a "sales-minded company" but a commercial manager does not have the genuine marketing and brand management skills set most of the time . In today's world a sales minded company can't survive very long time . So in my opinion it's better to have separate managers for marketing and sales departments . These two managers should better report to different directors and the major contribution for a company with long term objectives is to have also a CMO. ( Chief Marketing Officer ) in the organization .
The commercial manager is an old title that was used by the British and some industrial companies. The commercial manager combine , sales, marketing and supply chain in one title.
This could generate a conflict of interest as the same manager is buying and selling the same products purchased by himself.
If you are service oriented and customer centric you will not have a commercial management title.
Most organizations that have commercial management they have a production or technical process. If the company want to have an independent business department for sales and marketing to better serve the client then commercial management will be only for the supply chain.
the organization need to shift from commercial manager position to CMO position to allow more focus on customers and provide better services. This depends in the readiness and transformational strategy of the organization and how it plan its growth.
marketing manager and sales manager but to be reported to same director
Depend on the infrastructure of the organisation. SME can have only one Marketing & Sales Manager and big organisation can have2 heads separetely.
DEPENDS ON THE COMPANY SIZE, NATURE OF MARKET AND COMPETITION...............
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