WHAT ARE THE BENEFITS OF DIGITAL MARKETING OVER CONVENTIONAL METHODS?

1. Level playing field : Any business can

compete with any competitor regardless

of size with a solid digital marketing

strategy. Traditionally a smaller retailer

would struggle to match the finesse of

the fixtures and fittings of its larger

competitors. Online, a crisp well

thought out site with a smooth customer

journey and fantastic service is king –

not size.

2. Reduced cost: Your business can

develop its online marketing strategy

for very little cost and can potentially

replace costly advertising channels such

as Yellow Pages, television, radio and

magazine.

3. Simple to measure: Unlike traditional

methods you can see in real time what

is or is not working for your business

online and you can adapt very quickly

to improve your results. For measuring

traffic to your site you can use Google

Analytics to measure specific goals you

want to achieve for your website or blog

and most packaged email marketing

solutions provide good insight into how

many people are opening, reading and

converting from your emails.

1. It saves the valuable time and energy

2. It makes life easy

3. It helps to improve work like balance