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In fashion industry, should I prioritize the needs or demands?

And second question is:

With my all respect to you, wise people, would you recommend concentrating on the needs (and popular things) on the market or should I create something remarkably different? Obviously, second one is out of comfort zone,risky -  but it may pay off. 

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Question added by Deleted user
Date Posted: 2015/06/12
rahman satria
by rahman satria , Client Service Director , Leo Burnett

I assume you mean the need and demand of the market and your self individual expression?

Even designer of haute couture has to build their reputation based on the wearability of their pret a porter collection. I would express my individuality through creating something that the market needs. like a wow design of a lamp that i can sell in ikea :)

 

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