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Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods and services. When a customer purchases a car, he’s also purchasing a warranty, there are products, such as cleaning, that are nearly pure services. Services marketing offers unique challenges to the marketer--and marketers have smart solutions.
I hav experience in handling both kinds of products.
Both are different but are equally important for the growth of any product. It depends upon on the capabilities of a person involved in concern industry.
I will Prefer the services Marketing for the following:
1- Services does'nt cost transportation, storage, inventory and other other fees like in industrial products.
2- does'nt has expiration date like in industrial products.
3- does'nt need many people for marketing like the tangible products.
4- tagible products can be stolen, burning, broken, lost during transportation....etc
Services marketing includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services.
Product marketing deals with the (traditional) "4 P's" of marketing, which are product, price, place and promotion. This is the4P model from McCarthy. In later years other P's have been added such as People, Packaging, Presentation, Process, Physical evidence etc.
Both fields of marketing have their own challenge and specifics. In service marketing e.g. physical evidence of the quality of service (posting user experience on the internet) is of utmost importance. With ever growing e commerce and internet sales the traditional (product) marketing is still a lot of fun but service marketing becomes more and more important.
Actually, I prefer products, that you can seen, feel & touch, but in all cases the products themselves have services, after sales services or what ever services that belong to these products.
Why, because product is easier to explain, to change, to modify, to reach the client, of course with great services....
agree with mr.syed answer......thank you
As professtional markter, it dose not matter but it depends on the markter skills and relations
Intangible products always need innovation and you are creative in the way you present them and follow all that is new in the world of marketing because it is always required to innovate, unlike tangible products. In this field, I am still working every day to develop my life.
As a sales and marketing professional , I truly prefer services marketing, as they can be customised and have high marketable features. Secondly, you can build better marketing stories around service marketing as you convert the pitch into a well-accepted story or a well-grown concept or a fast-growing phenomenon. Relatively, products are generic and do not hold any such drastic qualities for a salesperson.
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