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Communication
Communication skills are an essential trait for a marketing career. In developing and presenting your marketing plans, you will communicate with the senior management team, finance director and sales manager. To obtain product information for marketing programs, you need to communicate with product managers and technical staff. You will also need to communicate with external specialists such as advertising agency staff, marketing consultants and other marketing services providers to explain your requirements.
Analytic
Marketing professionals need to have good analytical skills. You will be reviewing many different types of research reports providing statistics on factors such as market size, product sales, market share, consumer demographics and competitive activity. You need to understand and interpret the data so that you can make informed decisions on marketing strategy.
Creative
You need to understand the creative process to succeed in marketing. Part of your role is to brief creative staff such as designers and copywriters so that they can develop marketing material that communicates effectively with customers and prospects. Although you will not be developing creative work yourself, you must be able to evaluate the quality and effectiveness of the creative work that others produce.
Project Management
Marketing programs require careful project management to deliver results on time. You must be able to identify the different stages of a marketing program, establish a realistic schedule and allocate a budget. When the program is underway, you will need to coordinate the work of different specialists and suppliers to ensure the program meets its targets.
Teamwork
You must be a good player to work in marketing. In a company marketing department, you may be working with other marketing professionals, including marketing directors, marketing managers and specialists, such as public relations managers or research managers. Your own success depends on your ability to collaborate with colleagues inside and outside the marketing department. If you are working in an external marketing agency, you need to be able to build effective working relationships with your clients as well as colleagues within your company.
If you want to be a marketing wizard, then you must become creative and good speaker. Language expertise are required and strong analysis of market.
Business orientation
People skills
Creative
Communication
Understand the market and customers
Understands the Fundamentals of Branding, Marketing, and Advertising
Strategic Thinking
Personality
Critical Thinking & Analytical Skills
Social Media Skills
ANALYSIS === WISDOM , WHEN TO SPEAK & WHERE TO SPEAK PRESENTATION SKILLS ===== HOW TO PUT YOUR IDEA EFFECTIVELY TEAM MANAGEMENT ======== & ABOVE ALL IS MAN MANAGEMENT ============== GOOD DAY
Try to gain maximum Product knowledge
Try to gain maximum knowledge about your prospect's business
Try to gain maximum knowledge about your competitor's activities in the market.
Try to gain maximum General knowledge
Learn the Skills to use the above acquired knowledge when and where ever it is necessary.
Analytics skills – Take responsibility for your marketing. This includes creating the reports you need in order to make good decisions.
Assessment skills - Weigh the opportunity costs of different programs then assess these options, choosing the best ones to achieve the ideal marketing and program mix for your company.
Forecasting skills - It is necessary to know what is coming next and have a plan to execute.
Sales skills - The revenue cycle doesn’t belong solely to Sales. Marketers are responsible for demand generation, product marketing and social media interactions – all of which rely heavily on sales skills.
Communication skills - You must be able to communicate with your prospects, customers, peers and managers in a clear and concise way about the value(s) your company provides.
Apart from a Professional approach a person with good marketing desire can become a Marketing Expert with specific in approach to be choosy in the area/product in which he has sound knowledge.
>>Analysis the Strength and Weaknesses impartially and without any prejudices.
>>Choose the areas in which one has specific interest, knowledge and proximity
>>Select a suitable Target Market.
>>The selected product/service should have a clear focused concept.
>>The Marketing approach should not be "Dull Knife" approach. It should be clear and specific to all its details.
>>Gentle approach and try to impress at the first instance itself.
>>Improve the analytical capacity and must be able to understand the behavior of the market and customers. Avoid to indulge in arguments and bring the same to the least minimum.
>>Must be able to foresee the current and future trends of the products as to its demand and price fluctuations.
>>Know the competitors and their strategies very well that will be useful for a revised approach to get an added acceptance.
>>Do not deviate from the fundamental principles of marketing, branding and advertising--all preconditioned notions should be removed by updating and reading on the relevant topics and should cleverly infuse the ideas in to the business you are involved. Never under estimate them for the convenience sake.
>>Broad minded--Always accept the opponent ideas--for marketing the attitude of criticism is dangerous.
>>Flexibility to the terms--do not loose a customer for minor reasons and causes.
>>Well acquaint with the company policies and plans and very cunningly convey the required part of it to the customer.
>>Always give a scope for next meeting/approach
>>Have a very clear control over all Budgets and Targets.
>>Involve in all process with Love and Dignity and with very convincing communication acceptable to the counterpart.
Good wishes (This is my planned approach which I may try to put in practice when I take this as my Profession)
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