In "Shopper Marketing" what is the retail mix you need to focus on?

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Marketing communication mix is also called as:
Posted by:
Nasir Hussain
14-April-2015

Marketing Retail Shopper Marketing FMCG

Question added by Ahmed Zawawi , business consultant , confidential
Date Posted: 2014/07/19

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by Antonio Rosati , Manager , Baribros llc

PRODUCT

• Packaging

• Size

• Language

PRICE

• Personal Check-out

Coupons

• Circular

• Coupon Dispenser

PLACE

Personal Check-out

Coupons

• Circular

• Music

• Lighting

• Display

PROMOTION

Sampling Demo

• In-Store TVs

• Floor Ads

• Intelligent Cart

• Shelf Signs

• Display

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by Ahmed Zawawi , business consultant , confidential

- Assortment - Shelf - Price - Promotion - Communication

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