In "Shopper Marketing" what is the retail mix you need to focus on?

PRODUCT

• Packaging

• Size

• Language

PRICE

• Personal Check-out

Coupons

• Circular

• Coupon Dispenser

PLACE

Personal Check-out

Coupons

• Circular

• Music

• Lighting

• Display

PROMOTION

Sampling Demo

• In-Store TVs

• Floor Ads

• Intelligent Cart

• Shelf Signs

• Display

- Assortment   - Shelf   - Price   - Promotion   - Communication