Discussions Populaires Dans la Communauté Capital de marque

How do we measure brand value if it is intangible ? ‎

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Rebranding & repositioning a brand with immense brand equity simultanuoeusly is suicide in the retailing sector. What are your views on this?‎

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What makes Apple the best brand in the world (ranked N1 by Interbrand) knowing its products are not better than competitors ? ‎

Branding is key to win consumers' heart. Apple, mentioned by Guy Kawasaky, the former Apple brand evangelist stated a simple answer to "what makes people love A‎ ... Voir Plus

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What's the difference between pod and pop? ‎

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In Retail to get depth and breadth of the brand is Merger & acquisition the best Way (it will be kind if you can detail your answer) ? yes/ No‎

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How do you build an FMCG brand with basic marketing tools (No ATL)?‎

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What is your opinion for the difference between brand loyality and brand association?‎

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What is the most important pillar in the brand equity for any luxury brand ?‎

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Why people are thinking that marketing means manipulation and what marketers have to do to change this myth?‎

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What are your favorite brands and why?‎

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