Customer retention is perhaps the best measure of quality.

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A service firm's ability to hang on to its customers depends on how consistently it delivers value to them. True or False?

Question ajoutée par Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town
Date de publication: 2014/04/28

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par Bassem Al-Ahmad , Financial Director , ADR

True.

Retention is the result of loyalty which is the result of value which is the result of satisfaction which is the result of quality.

Totally! There is no better way to prove your quality than by the number of your repeat customers.

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