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What are the most important specifications of a successful marketing manager?

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Question ajoutée par khalid Jaafar Ali Al-Othman , Manager (Technical - administrative - development - Marketing ) , DIRECT AID - Credit Rating & Collection Company-Day Lincoln Mercury sales INC
Date de publication: 2014/03/31
Jean Abou Adal
par Jean Abou Adal , General IT Manager , Board of Chairmen

He must be like me. I worked for an insurance as a salesman about21 years ago in Hamburg. The branche director gave me a test and I performed very good according to his oponion. I got the job immediately as a freelancer. Although I was a foreigner/alien, they did not expect that success for me.

This is what my coach told me later. She said: "We did not expect this success for you Mr. Abou Adal."

After a few weeks they were astonished about my surprisingly extreme success. I became the star of the branch. My group lead told me that the others are jealous, because of my performance. I was outperforming each and every one, even my coach, who had been in the domain for more than15 years! I was only a beginner. My reversal sales percentage was0,24 %, which was a record for them. My coach told me that she was missing more than one third of her sales contracts. She started asking me how do you do it? An excellent salesmann is someone who is convinced of his product, they told me. Non-sense! I have had an insurance policy only once and I would never sign one again. Nevertheless, I was able to sell a lot. This is the top art of selling. First of all, you must be bold, believe in yourself not the product. You are the source of success not the product. your charisma also counts, work hard, remain persistant and creative, employ new technologies, listen good, talk less. Open your mind, ears, and do research. Never stop learning and never lean back and relax. Never give up. These are simple rules. On one day only I recorded sales of45 points within2 hours! This is the target of one week for the other experienced sales persons. Some of them scored6 points in one week and even less! That week my cumulative points were enormous124 points!!! They came totally frustrated to the weekly meeting, while I came just to celebrate and show the excellent results.

Ufilmalik Turguzhanova
par Ufilmalik Turguzhanova , Regional Manager US Peace Corps in Kazakhstan

Awesome and just admire Mr. Abou Adal! Great tips and recommendations. Good Luck!

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