How do you define "Marketing Management'?

mkt mg is set process ,institution to keep,maintain and attract customer by creating ,delivering and communicating superior customer value.

The application, tracking and review of a company's marketing resources and activities.

The scope of a business' marketing management depends on the size of the business and the industry in which the business operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value.

Marketing management is a continuous activity by which you create a rapport between customer and services of a organisation