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Customer delivered value is the difference between total customer value and total customer cost.
Total customer value is the perception of what a customer is getting from a given product or service in comparison to the purchase price. A business can build value for a customer in a variety of ways.
Total customer cost is the complete packet or fees a customer expects to pay in the researching, buying, obtaining and maintaining of a given product or service.
Customer Delivered Value = Total Customer Value - Total Customer Cost
Total Customer Cost: total cost incurred by customer during the whole purchasing experience (searching, evaluation, buying, using, and disposing)
Total Customer Value: total of all values & benefits a customer gets from the selling company for purchasing a product or service compared to product price (product value, service value, customer service value, price value)
Customer Delivered Value: The final value given to a customer, resulting from purchasing and/or using product or service, by subtracting Total Customer Cost from Total Customer Value.
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