What are the various stages of buying decision process?

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Posted by:
Khawar
22-August-2013

Word Of Mouth Marketing Marketing Mix Marketing Strategy Marketing Advertising

Question ajoutée par Heba Modhish , Marketing Manager , To You Uniform
Date de publication: 2014/03/02

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Hussain Al-Shaikh

par Hussain Al-Shaikh , marketing analyst , Saudi industrial development fund

I believe it has three stages:. A- before buying Here customers try to find what satisfied their needs and search for information about what they found. B- buying decision Here, customers compare between social and financial risks to make the decision C- after buying Here, if customers happy then they will buy again and if not then they will take actions such as informing others about their bad experience with the company etc.

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par Qayyum Hassan , Relationship Officer , Waseela Microfinance Bank Ltd

Five stages

1. problem recognition

2. Information Collect / search

3. avaiablity alternative evaluate

4. decision of purchase

5. post behavir purchase

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