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What are the most important things you must consider when creating a restaurant concept?

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Question ajoutée par Stoil Zhelyazkov , Marketing Manager , Self Employed
Date de publication: 2014/02/28
Abdul Rehman Zaheer
par Abdul Rehman Zaheer , Marketing & Projects Specialist , King Fahd University of Petroleum & Minerals

There'd be numerous amount of important things to be considered while making a proper business plan for it as such the local laws/rules and regulations (governmental etc.), health codes etc. I'd start off with conducting market research in this regard to develop and formulate a strategy and various factors are to be considered while doing this e.g. Defining the target market, location, determining the competition, customer base, market trends etc. SWOT (Strengths Weaknesses Opportunities and Threats) analysis is vital here as well. then focus on Product development (menu, hospitality and customer services etc) and other important aspects.

 

I'd also like to conduct risk analysis (it's something that many organizations/business owners/project managers) ignore, but this aspect i.e. risks involved can determine the future of the business.

mohamed sabeen
par mohamed sabeen , QHSE Manager , Novus catering service

When an author sets out to pen a new novel, they must first think of a plot. Much like an author, when an entrepreneur decides to open a new restaurant, they must first think of a concept. This is the most common term that describes what your establishment will be like in terms of service style, cuisine and atmosphere, to name a few. Whether you are taking over an existing building or starting from scratch, you need to think about what your restaurant concept will be once contained within four walls. Your concept frames the way the public perceives your entire establishment, giving patrons an idea of what to expect when dining there.

Your concept choice will act as a stepping stone to future decisions and investments, such as location, equipment purchases, number of employees and the kind of marketing strategy you will need. As you think about opening a new restaurant, take time to examine the following major processes to help define your concept and bolster a foundation for your start-up restaurant.

Prepare food and serve with great love and grace. Poeple will love you.

Khalil Mardini
par Khalil Mardini , General Manager , Fine Foods Company

The first and most important thing you have to consider is concept innovation.

G S
par G S , Senior lawyer , National Union of Attorney at Law of Romania

Potential clients, location, menu, service quality.

Dominic Muoghalu
par Dominic Muoghalu , SALES MANAGER , ECOSON NIG LIMITED

In running a business, like that of a food store you basically have to conside lots of things for intance the market environment, price, transportation, customer satisfaction, taste of your food, competitors and the most important thing is the capital to run the business.

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