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What is Multi-brand strategy in Marketing and its advantages?

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Question ajoutée par Fazal Ebrahim Dawood , Chief Executive Officer , Stardist Ltd
Date de publication: 2014/01/27
Oomar Elias
par Oomar Elias , Chief Operation Officer , Private Equity Banking

Marketing of two or more similar and competing products by the same company under different and unrelated brands.

Hosam Alghamdi
par Hosam Alghamdi , communications and Media director , 2030 Vision NIDLP

Compete with yourself before other does.

Subhranshu Ganguly
par Subhranshu Ganguly , Quality Analyst. , WIPRO

I want to add the main strategy of multi -brand is to capture the whole market. General Motors has a premium brand Cadillac and a Chevrolet brand of affordable vehicles. By having a multi brand strategy the firm is trying to capture the premium niche market as well as the bread and butter mass market of automobiles. Even Toyota has a lexus brand for premium cars and land cruiser brand for SUVs.

lou shi
par lou shi , marketing manager , XiaoYuan

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