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1. The traditional advertising approach is to broadcast the message to the audience through media channels.
2. But with increasing consumer engagement in social mediacontent creation and content sharing, marketers are increasingly embracing content brand strategy.
Make a choice, Broadcast or content?
That depends on where my target group is more involved. Being a part of a large organization doesnt necessarily mean the channel can be determined. It depends on the product involved. If my organization sells a microwave owen or a TV, where the consumer decision can be influenced by many people, I think broadcasting on a TV would be more effective. But if the organization sells a mobile phone where a person alone could make the decision, content creation could work better
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