How can you categorize all consumer products and services?

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ABC Limited is a manufacturing company producing quality consumer products. All...
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Muhammad
17-September-2014

Marketing Mix Marketing Strategy Marketing Support Product Support Consumer Products

Question ajoutée par Fazlul Hoque , Assistant Director , DoF,GoB
Date de publication: 2013/12/08

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par Fazlul Hoque , Assistant Director , DoF,GoB

Consumer products and services can be categorized into major4(four) groups as mentioned bellow:

a) Convenience Offerings

b) Shopping Offerings

c) Speciality Offerings, and

d) Unsought Offerings.

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par ANKUR SHARMA , MARKETING CONSULTANT MANAGER TO COO , HERFY FOOD SERVICE COMPANY

Only one and only satisfaction of the consumer.

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