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How can you categorize all consumer products and services?

Marketing Mix Marketing Strategy Marketing Support Product Support Consumer Products
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Question added by Fazlul Hoque , Assistant Director , DoF,GoB
Date Posted: 2013/12/08
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Fazlul Hoque
by Fazlul Hoque , Assistant Director , DoF,GoB

Consumer products and services can be categorized into major4(four) groups as mentioned bellow:

 

a)    Convenience Offerings

b)   Shopping Offerings

c)    Speciality Offerings, and

 

d)   Unsought Offerings.

ANKUR SHARMA
by ANKUR SHARMA , MARKETING CONSULTANT MANAGER TO COO , HERFY FOOD SERVICE COMPANY

Only one and only satisfaction of the consumer.

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