How does Instagram develop their filters?

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This is a very good question. I just read about it and collect the information I need. If you design filters, many will learn about you. But I want to order an increase in subscribers so as not to waste a lot of time, but at the same time it is important that the subscribers are alive, so that everything looks natural.

There is no one way to develop Instagram filters as each filter has its own development journey. so depending on the type of filter it is drawn on Images or pixel math is carried out to implement the filter.

Recently brands have also started using custom filters related to their brand in Instagram filters. One of the most popular apps that helps in this is the Spark AR Studios. This app lets brands as mentioned in the below image create a custom filter and launch it on Instagram.

Image Credit - Hootsuite

Hope the above answer helps in creating a custom filter for the Instagram app well as getting a basic understanding of How Instagram develops its filter.