As any other marketing campaign, a digital campaign should be a four-pillar plan: 1) identify your target market; 2) define your marketing objectives; 3) write down your campaign's Key Performance Indicators (KPIs); and 4) have specific parameters for success by identifying targets for each KPI. I hope this can give you a general framework for your digital campaign. Good luck!
Consumers changing lifestyles and understanding of digital environments are now a constant reminder that companies need to change their marketing approach or fall behind. With Social Media now at the forefront of young consumers, how many companies fail to understand the impact of this and fail to communicate using this approach? Also, with tablet devices at an ever increasing trend, how many websites are optimised for tablet viewing/interaction? The list of challenges for companies in growing as the demand for new technology increases. Overcoming or aiming to adapt to those challenges is the solution and companies need to understand that success is simply down to interaction - positive interaction yields results, negative interaction yields pain. List to your customer and they will lead you on the path to success - ignore them at your peril.
