How do we select the name of a new product?

We need to keep various aspects in mind while naming a new product such as target audience, demographics etc. The name of the product should resonate in the minds of the potential audience and should have remembrance value.

Even at the best of times, naming is a contentious and emotional business.

Keep these five principles in mind as you scout the perfect name:

• It should be readable and writable.

• It should be unique.

• It should be short, punchy and memorable.

• It should look good written down and sound cool to say.

• It should evoke an emotion, feeling or idea.