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Imran Ahmed Khan
by Imran Ahmed Khan , Creative Director / Co- Founder , Noshn Advertising

We need to keep various aspects in mind while naming a new product such as target audience, demographics etc. The name of the product should resonate in the minds of the potential audience and should have remembrance value.

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Even at the best of times, naming is a contentious and emotional business.

Keep these five principles in mind as you scout the perfect name:

  • It should be readable and writable.

  • It should be unique.

  • It should be short, punchy and memorable.

  • It should look good written down and sound cool to say.

  • It should evoke an emotion, feeling or idea.

 

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