Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.
Account planning brings the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning techniques to direct brands unique direction across communications across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathize with the target market and unlock insight that creates value between the consumer, the brand and the category of Product (business) or service. The thoughts and observations are construed into a value proposition and make up a document called a Creative Brief that is used to create and inspire advertising campaigns and other marketing communications.
It matters because -
Account planning is very important in planning for all calculations and equations
Avez-vous besoin d'aide pour créer un CV ayant les mots-clés recherchés par les employeurs?