What is Marketing Engineering?

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Posted by:
Zaid Mahadin
25-March-2015

Marketing Materials Marketing Mix Modeling Marketing Research ERP Marketing ROI

Question ajoutée par P A Cariappa Appaiah , back office executive , Inspire Hond
Date de publication: 2016/08/31

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par Yasir Kidwai , Asst , Abdul Latif Jameel Electronics Co

Many poeple view marketing as an art, however some view it as a science. The philosophy that marketing is a science or rather some sort of engineering is termed as "Marketing Engineering".

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par Meenal Mishra , Assistant Manager/Social Media Trainer (facebook trained) , Timespro (Timesgroup)

Generally refers to electronic markets. When an electronic market is property and systematically analysed, created, organised within various legal, financial/economic and operational frameworks, the marketing is termed as Marketing engineering. The research and analysis is based on various business strategy models and a holistic approach is applied.

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