In your opinion, how will Apple's new mobile wallet Passbook impact other mobile wallets?

Publicizing through different medias has different effect and achieve distinctive arrangement of clients. Portable promoting regards achieve clients of different demography/foundation, however has more effect on educated more youthful era. 

Versatile promoting will yield better result if the organization sites are made perfect for mobiles and clients can get to or purchase items through portable stage applications.

For me, it wont affect other mobile wallets, since the number of 'IOS' users is less when compared to Android. So to use the Apple wallet they should need an Apple id to process payment via safer. By future GOOGLE will provide the same.