Discuss in detail the financial tools used to support negotiation in modern company?

ERP systems to generate data and competitor information from front hand team and research companies support in negotiation with internal and external customers of the company.

Analyses based in the history and present data from ERP/CRM available in company, Research data from specialized companies such as Nielsen (or other with the same profile), market share/ product/category/etc, market growth/ product/category/etc, margin analyses, profit anallyzes.