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Is PR a part of Sales or \\\\and Marketing dept. or it is unattached specialty , inside commercial organizations ?

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Question ajoutée par Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company
Date de publication: 2016/01/28
Hany Sewilam Abdel Hamid
par Hany Sewilam Abdel Hamid , Director of Sales and Marketing , Creative Sense

Dear Omar,

 

The purpose of PR is to build relationships with all stakeholders – not just current and potential customers.  PR smoothes the way. 

It creates a favorable operating climate in which it is easier to market, expand and be viable. As marketing guru Al Ries said, PR lights the fire, Marketing fans the flames.

 

Regards,

 

Hany Sewilam AbdelHamid

Head of Business Development | Sales & Marketing

Entrepreneurship Coach & Consultant

Digital & Social Marketing Certified Expert

In my opinion PR should be an unattached department from the Sales or even Marketing Depart.

 

Even I consider PR being a tool of marketing communication, in some circumstances. 

 

PR should be attentive to the relation with the stakeholders, with the company reputation and what is told of it.... so is what Marketing does too. Means that these two departments should always work in a close partnership.

 

 

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