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Dear Omar,
The purpose of PR is to build relationships with all stakeholders – not just current and potential customers. PR smoothes the way.
It creates a favorable operating climate in which it is easier to market, expand and be viable. As marketing guru Al Ries said, PR lights the fire, Marketing fans the flames.
Regards,
Hany Sewilam AbdelHamid
Head of Business Development | Sales & Marketing
Entrepreneurship Coach & Consultant
Digital & Social Marketing Certified Expert
In my opinion PR should be an unattached department from the Sales or even Marketing Depart.
Even I consider PR being a tool of marketing communication, in some circumstances.
PR should be attentive to the relation with the stakeholders, with the company reputation and what is told of it.... so is what Marketing does too. Means that these two departments should always work in a close partnership.
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