How does the lack of visual merchandising affect the sales process in small shops and big franchises?

Lack of visual merchandising leads to loosing of walk in sales opportunities and to attract passers by sales opportunities. It suppresses and minimises the effect of flow of information about the products' unique features and product availability off the shelves.

While hiring such professionals one needs to gauge the analytical mind and understanding her / his importance towards visual merchandising and the past related success stories.

If your in-store retail displays look beautiful but serve no purpose, you’re missing out on sales opportunities. Many times, retailers will use products that aren’t for sale, hide pricing information, or make it difficult to find the displayed merchandise elsewhere in the store. Your display could also be blocking pathways or the overall flow of your store.

Your in-store retail displays are no longer for simply showcasing products; they should be interactive elements of your store that allows customers to have deeper engagements with your merchandise and your brand.

It makes everything slow and chaotic. Have a look on my article: (Le lien a été supprimé pour non-respect des conditions d'utilisation. Veuillez contacter l’équipe d'assistance pour plus d'informations.)

Lack of Visual Merchandising will cause less footfall to the store and it will lead to get veryless conversion