What is the importance customer segmentation in business institution ?

Customer Segmentation simplifies the process of Customer Profiling wherein the appropriate Target Market can easily be identified for the specific Product/ Service the company is offering.

The importance of costumer segmentation to know for which slice of people I'm selling company or seller man), it depends on many elements or reason for example (age, gender, habits..) So the company or the seller man will collect more information and will be much stronger in the market society especially in front of competitors so the company will accomplish it's goals and it's profitable.

Customer segmen is partner business for me, do not make it client because customer they need more service and customer part off our communication promotion our product.

If we give more service patient to the customer segmen they will talk is other , by friend to friend or by social media, when one person customer we make it happen bad service to them one days or directly they will made status social media via facebook, tweet,  instgram ect.

Make it customer is our partner, for the sort therm plain they will call friend, long them they will buy and they will help us for join funture or they will invest for our product

For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.

A market segmentis a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs.

Companies will not survive if the marketing stretegyis dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.

Meet needs better. Homogeneity of the target group means your organisation can specialise, increase expertise and meet need better - higher quality. Allows you to choose the groups you feel are most in need (prioritisation). Apply resources more effectively Cost effective because you can gain the benefits of scale while still meeting need. No/less duplication because you can choose segments that other organisations are not addressing. Raise resources most effectively Supporters can quickly appreciate2 and3 above and be assured that you are being thoughtful about satisfying your customers as well as being as cost effective as possible.

Understanding customers segmentation will help the business to develop specific strategy to approach each market segment. Different segment have different needs and wants. Hence it requires different approach in reaching out to it.  It can start from product  and service design, production, packaging, labeling, branding to marketing, sales and customer cares. Even pricing need to be specifically fit to each customers segment. All need to be carefully thought and research before market plunge is make.

Customers vary in terms of their needs, their buying criteria, decision making process etc. As a result it is important for an organisation to understand their customers and adapt their organisation in order to remain relevant to their customers and their industry. Customer segmentation helps organisations to develop and focus their product distribution strategies in accordance to the customers needs, buying criteria and decision making process. Furthermore it also helps in developing client retention strategies for different cluster of clients with similar attributes.  

marketing segmentation which can simplify the method of supply goods,