Desirable qualities for a brand name include all of the following EXCEPT?

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1. It should be easy to pronounce, recognize, and remember.

2. The name should translate easily into foreign languages.

3. The brand should always be a long word to get attention.

4. It should suggest something about the product’s benefits and qualities.

Question ajoutée par Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union
Date de publication: 2015/07/30

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par Imdad Hussain Rajput , Assistant Sales Manager , Forego

EXCEPT Option3: The brand should always be a long word to get attention.

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