What should be the best consumer privacy or cloud marketing?

The announcement of Salesforce for the “next generation” of its Marketing Cloud platform upgrading Journey Builder and Active Audiences has been plotted  later this year.  This Includes the adding of six new partners: Facebook, LiveRamp, LiveIntent, Neustar, Twitter and Viant. The goal of the company is to make “one place to map and optimize journeys that span sales, service, marketing, custom apps and more”.  Because of this expansion of data collection from the consumers, this might shade some gray area on Consumer Privacy.