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How do in-house marketing operations agencies measure satisfaction in their clients?

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Question ajoutée par Ghada Sameer , Project Manager and media executive , CQA
Date de publication: 2015/05/19
Georges Aref Chaoul
par Georges Aref Chaoul , Business Unit Director - Consumer Services , Kaizen Asset Management Services

Agree with Mr. Nasir Hussain. 

 Thank You.

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

In-house marketing operations agencies usually measure their customers' satisfaction by obtaining data that includes:

 

1- Examining recent correspondence with customers (specifically emails and letters). 

 

2- Calling a random selection of customers and asking them what they think of the products and services they have bought. 

 

3- Own postal or web-based surveys. 

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