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I guess, starting with a new ways to market a product in such a tight economy is a tough challenge. Customers have more power than ever and marketing initiatives have to meet these new customer's demands and needs. Ensure that the marketing operation is efficient and cost effective. In such a highly competitive market standing out from other organizations is an ongoing challenge. Adding, there is a pressure to keep up with technology and to use it optimally for marketing purposes.
I think the challenge marketers are facing is the shift from product driven marketing to relationship driven marketing. Consumers are more demanding and have access to brands, information and offers in ways that augment pressure on marketing departments. Competition for attention is fierce and then once traffic to a company's website is running, content should ensure they stick to it and don't click away to a competitor. Then conversion is another tough challenge because there is always the menace competitor s lowering prices for matching offers. So yes, building relationships is what marketer ought to focus on to ensure customers loyalty and repeat purchase regardless of points of parity in a category.
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