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Technology provides opportunities to automate many of the marketing and advertising processes.
Demand Side Platforms, Trading Desks, Media Trading and Buying are all based on the efficiencies of an automated process to deliver a desired outcome. But it goes beyond media channels to the creation and distribution of the content itself.
Automated workflow processes and production templates mean that content can be developed, created and distributed in real time.
Do you agree automation can be implemented to achieve maximum value?
It all depends on business process. There are some businesses that can be more smoothly run if automated such as warehouses which can be automated to deliver the goods once it gets ordered and as there will be no chance of error due to human intervention, thus the risk of wrong deliveries is nearly zero and thus the output of the business will be more effective and beneficial.
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