What features and benefits are customers willing to pay more for?

1.Quality

2. Benefits and usage

3. Innovative and latest models/designs.

4. Just to have the 'BRAND'.

5. Service 

Unique and high quality features or benefits.

>>>The first user privilege (cinema tickets/mobile phones/lap tops/anything that is coming new)

>>>personalized service features.(Business class traveling in flights)

>>>ambiance perspective.(restaurants)

>>>status symbol.(some brands of pen/watches attract very heavy price)

>>>brand and quality concepts (even when quality is more with a product brand value may take a lead)

>>>where there is no options (in cricket stadium you may need to buy colas5 times its actual price)

Many things to refer as our experts suggested.

Most may say that they will be willing to pay more,  but when it comes to paying more they may switch sides.

Durability , Quality and Trust on Brand

1- Brand loyalty

2- Quality

3- Durability

4- After sales service

5- Innovation

Quality, ingenuity,  speed, customer service and service afterwards

Product quality, Product Price, Product equity, Product Positioning, Product Loyalty, delivery of Product