As a marketer, do you know why its better to write our own content rather than buy content?

Because you better develop the exact content which meets the standards of your organization.

We can explain our product better than any one else. Make use of an expertise to rewrite with the original not missing all its essence-if the quality of writing is inadequate or lacking professionalism.

Benefits:  For cost effective, Purity of the contents for its honesty and features.

Agree with all expert answers.

Because we know what our audience looking for (keywords

)We know that our site is our idea, so we can write good idea about our old idea,

We will not pay for content writer, (our money will be in save)

I agree. But use an editorial calendar.

A good editorial calendar will give you a bird’s-eye-view of your entire content publishing plan, and allows you to visualize your marketing strategy at a glance. It is generally visible as a monthly or weekly calendar. A few of its key benefits include:

Providing a canvas for blog post ideas and key topics.

A management platform for editorial tasks and team members.

A visual publishing schedule that helps you maintain consistency.

Drag-and-drop simplicity for adjusting your schedule.

A visualized view of your content plan.

A platform for promoting your post across many channels.

It’s easy to see why the prospect of an editorial calendar is pretty alluring for any blogger who is looking to get their content more organized.

In the coming year, businesses are set to spend more time and money on content marketing than ever before, and it is easy to see why. Many companies that blog generate67% more leads than companies that don’t

As a producer we are supposed to know the benifits of our products the best. And anyway much more than an outside agenncy who can best package ur products and market them on their usp. I think the same is true for ur own bio-data. U know yourself best. Outsiders can only advise u to make certain changes.

No one knows about your product or services or even the business more than you. you only know how your product or service feature can satisfy the need of a prospect.  you also know what exactly the prospects are looking for in a product or services. you know what really attracts them. you clearly know what your competitors are doing. you know how to attack the market and your competitor in the market place.more over you are the best person to personalize the benefit of your product or services to the prospects. With all this need knowledge it is better you write your content and that will be more effective than buying the general content and trying to take the help of a third person who does not have any idea about your prospects or the target audience. if your presentation language is not up to the standard, then you can take support of a language expert. This is exactly the reason why they say that it is better you write your own content rather than buying it. 

For you your business is your strength an it is for you to decide what it takes to strengthen your strengths and weaken your weaknesses.

Our own content is better interpreted and understood than outsource ones hence could better be effectively shaped to reflect our true thoughts, core competences and desired target objectives.

Agreed to both Mr. Hashmi & Mr. Padamkumar BUT to my opinion..............

"There has to be a healthy mix of both"

The thing is you can't pick only one thing. If you choose to use insourcing solely you're wrong, you take outsourcing only- you're wrong again.

You have to take advantages from every side and use them wisely. Now, this is a real marketing strategy that implies STRATEGIC choice of proportion.

The difference is in:

1) Passion

2) Vision

with a hint of community service.