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There are seasonal fluctuations of most of the product. So a new product should be launched at the beginning of a good season. This will enable the product to muster the confidence of the retailer as it will move alongwith the flow. Secondly it will help us to plan out the production and inventory for the new product in a better way.
based on product type and sure every product need a perfect time to launching based on marketing survay and compatitor and seasons such like soft drinks we have two specific times
1st on summer ,
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