What is called “Communication Mix” ?

Good Day!!!

In the modern marketing jargon, communication mix is also known as promotional mix.

Communication mix covers promotion & mechandising. It is used to create awareness about product or service and also persuade the targetted customers to use & experience the promoted product / service.

Communication mix is mostly comprises of:

1- Advertising

2- Personal selling

3- Sales promotion

4- Public relation & pulicity

5- Interactive Marketing

6- Direct marketing

7- Events & experiences

and additionally

Sponsorships & viral marketing

When communication with:

1. Print media.

2. Digital media.

3. Traditional media.

AGREED WITH BRO. NASIR HUSSAIN,,,,,,,,,,,,,, NICE COMREHENSIVE ANSWER